Information you choose to send
Contact, referral, and guide-request forms may collect your name, email address, phone number, business name, service area, and the details you enter. Please do not submit passwords, payment-card details, patient information, or other sensitive credentials through these forms.
Information collected with a form submission
Forms also record the submission time, IP address, and the page or referral source associated with the request. Guide and local-business forms may include a referral code, source page, page version, and UTM source or campaign when those values are present in the page address. Contact-form security records may include field lengths, one-way cryptographic fingerprints used to detect repeat or abusive submissions, URL counts, a hashed user-agent value, risk reasons, and delivery status.
Website-project inquiries can include a fixed Google Search campaign-link label with the message sent to our business inbox. This label contains no click identifier and does not identify you. The contact form records its fixed form name instead of the referring page address. We do not add browser storage for this campaign label.
How we use it
We use this information to respond, deliver requested materials, understand which page or referral led to a request, evaluate a potential engagement, maintain business records, protect the forms from abuse, and meet legal or security obligations.
Service providers and retention
Website hosting and email providers may process form submissions as needed to operate the site and deliver messages. We retain business communications and limited security records only as long as reasonably needed for operations, security, legal obligations, or dispute resolution.
Contact
L&M Consulting Group is based in Centerville, Massachusetts. For privacy questions or requests, email info@lm-consulting-group.com.
Optional website analytics
On public marketing pages, L&M offers optional Google Analytics to understand which pages, resources, and inquiry paths are useful. Analytics starts only after you select Google Analytics and Save choices. If you leave it unchecked, select Reject optional, or your browser sends a Global Privacy Control (GPC) signal, no Google Analytics events are sent. The shared Google tag may load for the separate Google Ads choice described below.
Your analytics choice is stored in your browser's localStorage so the site can remember it. If you allow analytics, Google sets first-party analytics cookies that are configured to expire after 180 days without extending that period on each visit. You can reopen Privacy choices in the footer at any time. Unchecking Google Analytics and saving stops future analytics collection and removes analytics cookies that this site can access.
Team and testing browsers can also save a local preference that labels their consented analytics events as internal traffic.
What analytics can include
After you allow it, analytics can include the public page's static title, a fixed content category, a sanitized page path with no query string or fragment, and a reduced referrer. Same-site referrers retain only a recognized public path; external referrers retain only their origin. Google may also process coarse device, browser, and approximate-location information as part of standard analytics.
Measured interactions are limited to approved categories such as recognized guide or contact selections, known public-file downloads, email or phone as a contact-method category, approved external destinations, and a confirmed successful inquiry. Approved campaign labels come from a fixed list; arbitrary query values are ignored.
With analytics allowed, a fixed Google Search website-campaign category can help us compare visits and delivered inquiries. This does not share your inquiry with an advertising account or report a sale.
What analytics does not receive
We do not send form-field values, names, email addresses, phone numbers, message text, raw email or telephone links, patient information, protected health information, arbitrary external addresses, or other visitor-supplied details to Google Analytics. Analytics is limited to the public marketing site and is not used in private, customer, email, or administration systems.
Google Analytics consent does not enable Google Ads or Meta measurement. Google signals, personalized advertising and user-provided-data features remain disabled.
Optional Google Ads measurement
You can separately allow Google Ads measurement in Privacy choices. It measures eligible page loads and connects Google ad clicks with an event when our server confirms delivery of an inquiry. This choice defaults off, is independent of Google Analytics and Meta, and is overridden by Global Privacy Control. We do not load the Google tag for advertising or configure the advertising destination before this opt-in.
When allowed on an eligible public page, Google may receive the page address, a limited referring address, your IP address and browser or device information, Google ad attribution identifiers (including supported iOS alternatives), and numeric ad-source and campaign labels automatically added by Google. Standard first-party advertising cookies, including _gcl_aw and _gcl_au, can retain consented click or browser identifiers for up to 90 days without extending that period on each visit. The native Google tag may also retain consented attribution in the browser's _gcl_ls local-storage entry. This lets an inquiry on a later page be associated with an earlier ad click. Unexpected page parameters, fragments or referring addresses block this measurement for that page, which can reduce coverage. Google processes information under its Privacy Policy.
We send only the confirmed inquiry event and eligible page information, with no form contents, names, email addresses, phone numbers, message text, customer lists, sale amount or inferred customer value. Enhanced conversions, automatic user-provided-data collection, personalized advertising and remarketing are disabled. An inquiry event indicates server delivery, not a qualified customer or a sale.
Your Google Ads choice is stored separately in localStorage. To withdraw it, reopen Privacy choices, uncheck Google Ads measurement and select Save choices, or select Reject optional. This stops future advertising events, discards an inquiry event still waiting for the tag to load, removes advertising cookies that this site can access, and removes the native _gcl_ls attribution entry from browser storage. Withdrawing does not recall information already received by Google or change cookies on Google's own sites. Team and testing browsers enrolled as internal traffic are excluded from this advertising measurement.
You can separately allow Meta advertising measurement in Privacy choices. It helps us understand whether our Facebook activity leads to website visits and inquiries. The Meta Pixel loads only after this separate opt-in. Leaving this choice unchecked keeps Meta measurement off, and Global Privacy Control overrides a saved permission.
When allowed, the Pixel sends Meta eligible public page addresses, a limited referring address, page-view events and an event when our server confirms delivery of an inquiry. Meta may also receive your IP address and browser or device information. Standard Meta cookies, including _fbp and _fbc, and Facebook click identifiers may be used to connect visits with Facebook activity. Meta may associate this information with your Meta account and use it under its Privacy Policy.
Recognized campaign links may include a Facebook click identifier. Other unexpected URL parameters or unrecognized referring pages keep Meta measurement off, which can reduce the visits counted.
We do not send form contents, names, email addresses, phone numbers, message text or customer lists to Meta. Automatic advanced matching and automatic event setup are disabled. We do not use the Conversions API or create retargeting audiences through this setup. A confirmed inquiry event reports delivery, not the content of your request, a sale or a qualified customer.
Your Meta choice is stored separately in localStorage. To withdraw it, reopen Privacy choices, uncheck Meta advertising measurement and select Save choices, or select Reject optional. This stops future Pixel events and removes Meta cookies that this site can access. Withdrawing consent does not recall information already received by Meta or change cookies on Meta's own sites. Contact forms remain available without any optional measurement tool.
Your choices
You may change your optional measurement choices from the footer. You may also ask us to correct or delete information you submitted. We will make reasonable efforts to honor the request, subject to records we must retain for legal, security, or legitimate business reasons.
L&M Consulting Group